Corporate vision: crown cover Jingchu  among the top ten  One-third of the world

Corporate values: Staff is committed to self-improvement

Embodiment of commitment to customer interests

Committed to the harmonious development of society

Entrepreneurship: Challenge  Collaboration  Tenacity Innovation

Business philosophy：Orderly  People-oriented   Summun Bonum   Integrity

Enterprise style: Non-aggressive risk-taking Not self-confident

                         Chaos variable speed change Hu did not dare to

 

Talent: a very human thing to do is
Effectiveness of concept: Scientific decision-making   effective implementation

Create success

Quality: Brewing success  Nourishing life  Shows word-of-mouth
Market outlook: Solid foundation   Look for business opportunities   Fine planning

              Effective stresses

Security concept: Dereliction of duty to ignore mean   Negligence is a crime

Service concept: Not only in every possible way the needs of small service

crown cover Jingchu  among the top ten  One-third of the world

  [Interpretation]

      Xiangfan winery's goal?

　　Early, we start from the lower, after 8-year fight, the end of one arduous Xiangfan area liquor industry "oligarchs" era.8 years ago, stone flower Daqu, Chu Gong bottle of wine,weng quan te qu, Pearl Liquid, guang hua te qu local brands, etc, can be described as separatist warlords, one of the tyrants, Now, Xiangfan family winery wine brands in the domestic market has become "giant", doing my part playing the role of the blocking of foreign powers, "a brother" role.

      At present, the province's liquor industry, the pattern of disputes, the Zhijiang, Bai yun bian to occupy the first three dao hua xiang, Xiangfan winery army position in the second row of the first, It is obvious that at this stage the only winery in Xiangfan hard work, the more the more down-fen, the only way to forge ahead further, amongst the top three, and then snatch the liquor industry in Hubei Province hegemony can Jingchu crown cover.

    However, as a corporate vision as the ultimate goal of a business, just positioning rule the roost in the province is still a significant lack of folk music should be looking a long amount of, more should be locked in a broader perspective of the stage, it is directed at the Chinese liquor market, Among the top ten, to break the present "Five Mao Jian" dominate the political arena of the pattern, strive to one day replace the "jian" of the position, and the "mao five" of the three to build a new trend.

　　This vision may not be a generation of wine-xiang, one can achieve this vision is intended to establish incentives Xiang wine, and in the future development, must be hard, diligently pursued, diligent self-confidence and courage.

Staff is committed to self-improvement    Embodiment of commitment to customer interests      Committed to the harmonious development of society
[Interpretation]
　　The existence of an enterprise in the community What is the purpose? It is different from personal values, is one-way, because it carries too much load, shareholders, employees, customers, self-development, social benefits, etc. should be considered. Xiangfan values winery is a noble enterprise.

      Corporate values determine the level of its thinking and future trends. From the perspective of employees, they work hard in the enterprise, is home to Ritsumeikan; Layer of cadres is to develop their skills and seek greater development of the future; Of entrepreneurs is seeking to limit the development of the individual. And enterprises to provide them with a good environment to meet the different needs of different levels. Although their final values are different, but they are businesses that rely on the stage side, to achieve convergence of their ideals.

     For our customers, business value is tangible. Winery customers, First, dealers, through the cooperation and wineries, to benefit; the other, consumers, their dedication through the winery's wine tasting, to improve taste and quality of life. This value should be affirmed and respected.

　　Enterprise to create value for society, many people think that too much space, in fact, the existence of a good business in itself inadvertently made between the contributions to society. First of all, its products meet the needs of the market, followed by the payment of taxes for the country, prosperity of the local economy, attracted a large labor force, reducing pressure on local employment. Thus, enterprises and society is a mutual influence of harmony together.

　　Xiangfan winery business values, but reflect the employees, customers, three aspects of the community before they can complement each other and have a high degree of depth. The values guiding our work to become who I am, why did I have to work the main idea.

Challenge  Collaboration  Tenacity Innovation
　　[Interpretation]

      As we all know, Xiangfan winery is in how to start a level, and not to mention ago Regardless, However, the weak does not mean that a guilty conscience, no matter whether you are Zhijiang or Baiyun bian it has, regardless of how strong your strengths, well-known how much, I dare you pick sheets, I have courage and your competition, but most of us take the initiative to challenge the initiative.even if the current sales of more than 7000 million, and its body is still weak, as a juvenile malnutrition..Every person in Xiangfan winery should be calm to sum up: we come in touch with support now and will always inspire us to go through what kind of spirit? Relies on strong no fear, dare to challenge the authority of the extraordinary courage and insight, relying on a wine-hsiang, unity, cooperation, and relies on the unique wisdom and strategy, we rely on a tenacious will, our courage and innovation..

    To maintain, promote and carry forward the challenge, collaboration, perseverance, innovation and the entrepreneurial spirit, This requires that we have the "willing to cut a, dare to put down the emperor," the pride, and constantly improve themselves and to Xiangfan unique mental state winery, Laughing In The Wind.

Orderly   People-oriented   Summun Bonum    Integrity
　　[Interpretation]

      Since the ancient times, people do business, anything old shops, all the honest and law-abiding business first. Even in today's market competition, has experienced the disorder in the early stage of reform and chaos, good faith has given way to more and more mature companies to defeat the enemy as a book. Business, and more say in the business of good. In particular, we operate liquor, joy, the wine can add to the fun, you can enhance the atmosphere, it is very good and very precious liquid. However, if excessive drinking, alcohol will become a double-edged sword, comedy farce brewing. Thus, the liquor should not only their own benefits, while ignoring the physical and mental health consumers, just as every cigarette case on the words "Smoking is harmful to health" as a reminder of goodwill, giving warmth.

　　Winery in Xiangfan, the product of the upgrading and development of three-dimensional culture has become, at every stage of the characteristics of the new products are introduced. However, careful analysis, random projects of new products are relatively strong, in our pre-interview research, a number of staff that some of the blindness of the introduction of new products, strong, there are many products that were introduced not long ago that the continued difficult, the final result have been carried out bags of bottles and packaging waste. The real business is operating in a scientific, standardized management, and strive to enhance the wine's taste and quality, for a, a, a fire, continue to provide consumers with products like.

　　Guided by the concept of enterprise, which requires each of our managers and employees, in the production and management to work in an orderly, rule-based, reflect the people-centered, self-esteem for excellence, honest and law-abiding, and then win the world to achieve credibility.

Non-aggressive risk-taking Not self-confident                                

Chaos variable speed change Hu did not dare to

      [Interpretation]

      Rushed out from the face of adversity, it is necessary to go into the courage to take risks. Risk-taking is to have a sense of innovation and enterprise, only the future of innovation, innovation is the development of an enterprise which is the necessary confidence. We rely on the face of market decision-making, but must have a mechanism to implement the decision-making in a rapidly changing competitive, we must follow the market, adapt to the environment, adapt to the times and the Si-Min, Shen in line. Emphasis in the management of brave and courageous to do, but pay more attention to understanding thinking, rational practice.

　　Has 40 years of history for the old enterprises, to gain new competitive situation, Ngau Tau, will be thrown away, untie the rope tied our way forward. Must be innovative, but the risk of innovation means that innovation can make mistakes, but not innovation is the biggest mistake, rest on its laurels, following the beaten track and only know that the old system under the old framework can not act as an important work of enterprises. At present, the major competitors in Xiangfan winery has been a lack of stamina like, so we are confident that the province has the ability to rank the top three. In spite of this, Xiang wine market in the wave of white wine, but allows a single blind arrogance, this is a successful business must have a steady calm. Xiangfan winery development of forensics for nearly a decade of business-to-market response capabilities, enterprises can bring in huge returns at the same time, let us see the wineries in the decision-making level in Xiangfan courage and ability to be good at change, rapid response is fast-growing winery in Xiangfan magic weapon, and a bold challenge to opponents, the challenge is self-confident person hsiang wine and dare for the show.

　　Xiangfan existing enterprise-style winery is for our quest for sustainable growth and to ensure that the best state of mind, necessary to comply with and forging.

a very human thing to do is

     [Interpretation]

    Talent is the fundamental business, talent is the intangible assets, Hubei Xiangfan Sanjiu Distillery Company has always been lack of personnel, this is a long time do not pay attention to the building of human resources caused by the steps, the consequences of direct winery personnel structure is extremely unreasonable. In a team, if mostly mediocre, then the "mediocre" on all became "capable." Conversely, if too many capable and will result in discord, "a Chinese dragon, a group of Chinese people is a worm", the reason should not be there in the Hubei Xiangfan Sanjiu Distillery Company.

　　For Xiangfan Brewery development need, to achieve the enterprise prospect goal, enterprise's each department must set up trains person of the great shakes, has the thought that has boldness, has the opinion, can do can be, dares to do dares is, causes it becomes commands one “the group army” general's talent, command ability. Personnel mechanism, attraction, raise numerous “non-average man”, completes “the non-routine matter” in the brutal market competition, will be enterprise each generation produces talented people, will form one kind “the outstanding person leads” the brand-new aspect.

      Each staffs should struggle work as the non-average man, the struggle makes the non-routine matter!

Scientific decision-making   effective implementation     Create success
[Interpretation]
　　If an enterprise wants to pursue a bigger benefit, the macro-scientific policy-making is the great importance, decision error, light, then creates the waste, the heavy piece creates the enterprise collapse. But carries out the strength is the question which the Xiangfan Brewery must implement. A highly effective enterprise, the execution arrives at the degree is quite high. Just like "Gives Letter Garcia" such, once led has issued the instruction, the staffs must go to complete on own initiative positively greatly diligently unconditionally. Only then like this, can guarantee the government order truly unimpeded, thus ceases each kind to wrangle makes excuses the phenomenon, fundamentally solves the enterprise not to carry out the strength question now. The Xiangfan Brewery present overall staff as a result of the historical reason, the cultural level is on the other hand somewhat low, this causes the staff not to understand objectively to the new deal command, thus carries out is not thorough. But this mainly staff in ideology not enough understanding, so long as has the enough value in the thought that even if is cannot understand completely temporarily, but has carried out faithfully, and deepens understanding in the execution process, may also achieve the good effect finally.

　  Assists in the liquor person heart the time to have the benefit view, this requests our high-level leader to map out strategic plans in an army tent, the macro-scientific policy-making, the medium echelon cadre wants to take the lead to carry out the decision, the resolution, the whole staff wants to respond positively, only then can create the best benefit like this.

Market view

Solid foundation   Look for business opportunities   Fine planning     Effective stresses

     [Interpretation]

     If the Xiangfan Brewery wants to achieve enterprise's three big goals, develops the market is unceasingly very important. But the present white liquor profession competition is intense, particularly place which is in vogue in the Hubei such liquor wind, is always the fort which the white liquor big powers compete. The market is fast changing, cannot forecast. Many arrange beforehand the plan, possible to be unable because of the market change to realize. Therefore, in market, even if has a spot slight change, requests us to realize promptly.

     Deals with the market shift all sorts of plans, regarding the business, already did not have the too big difference, i.e., the level and ability height already no longer was the market competition victory crosses the hands behind the back. What is most essential is assorted? Is you sees clearly the market trend the judgment, is also you sentences the strength in advance, and, once smelled the market wind direction, did not wait to have the substantive consequence, should deal rapidly, puts out very well deals with the plan, could forever walk in front of others.

     Assists the liquor person to follow this market idea, this requests us to hit enterprise's foundation the jail, is firmly steady enterprise's foundation, is good at seeking for the opportunity, and careful plan, is also must learn to use the brain, unearths each person's wisdom, hits the market to be fastidious about the plan. Pays great attention the cost, pays great attention the income, pays great attention the result.

 

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Security concept

Dereliction of duty to ignore mean   Negligence is a crime

       [Interpretation]

       The security maintains person's safety and the health, “the life has one time”, “the health is foundation of the life”; Otherwise, accident to enterprise as well as enterprise brand deconstruction, then means each staff's survival, peace and happiness, happiness, the happy deconstruction. Realizes the safety in production, protects staff's safety and the health, is not only enterprise's work responsibility and the duty, moreover is safeguards the production to carry on smoothly, the performance of enterprises realizes basic spare parts. Not only the security energy “decreases” moreover energy “the increment”, this is business entity representative should establish “the security economical view”. The safe investment not can only bring the indirect repayment to the enterprise, moreover can have the direct benefit.

      Safe important everybody understands, how is only to persevere, how to haggle over every penny, needs to form one kind of daily inertia. On the other hand, the white liquor enterprise is a special profession, not only relates producer's production safety, but also concerns to the consumer drinks the security, especially needs each each quarter to place on for a while the heart.

      Comes speaking of the leader, how to complete the trouble-free service, what is most main is in the idea, consciousness must take seriously, but regarding the general staff, ceases accident's best method only then, that is must certainly in the production or the management and operation, takes seriously from the intravenous drip, cannot have the least bit lucky psychology, otherwise must ferment the future trouble. The Xiangfan Brewery proposed that this idea, manifests the humanities to show loving concern, the humanities concern fully, this idea must strike root in the hearts of the people, may not ignore the security, may not despise the life. We believed that the dereliction and the crime assist the liquor person's moral behavior.

Not only in every possible way the needs of small service
[Interpretation]
　　Regardless of Zhijiang, Daohuaxiang liqueurs, the reason that “Mao Wu jian” can occupy the big share in the market, they serve consumer's way to have the originality. However, Wan Bian to its, nothing else but does not deliver a small present, to return to strategic moves and so on advantage to the business, a few words, the customer demand is not worthy of mentioning, looked that your service is whether careful.

　　The Xiangfan Brewery emphasizes the terminal sale repeatedly, lays down, the channel establishment as well as sales personnels training including the sales network and so on.. But the liquor is the disposable expense, the service extensibility is not strong, therefore this requests us to possess the staff to start from the Production workshop, in production each working procedure, in sales each link, manifests the service consciousness, the brewery advocated that on a working procedure serves for the evil ways working procedure, the producer serves for the consumer, causes the consumer from each drop of liquor fragrance, from each expression, can experience the meticulous Xiangfan Brewery person true feelings the service.

　　Makes the liquor to be also good, sells the liquor to be also good, manifests all serves two characters. But in the service process, consumer's demand is bigger than without doubt all. Regarding the Xiangfan Brewery, the service does not have the minor matter, the service only then to be careful, careful, is again careful.