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The first step in the strategy: take the quality and efficiency of road
This stage is the stage of deepening the quality of management，Wuliangye Group during this period in order to root out internal potential, Deepen all-round quality management, the promotion of quality product rates (for the production of technological research, production turn around the market, reducing consumption and promoting excellent safety, effectiveness of management in place by) the appearance of the continuous improvement of quality and technological content, Increase value-added. And depth to accept the implementation of a comprehensive quality management concepts and be effective, has stood the monetary tightening in 1989, wines are not allowed on the banquet, replaced by the state monopoly market find a severe test, and win a market advantage.
The second strategy: economies of scale take the quality of road
Major upgrade in the quality assurance of the premise, to speed up the expansion of production capacity (scale). This strategy is mainly from two aspects: First, the first phase of the adoption of quality management, the company has accumulated a solid experience in quality management, intangible assets of enterprises, product visibility has been increased to fully reveal the effectiveness of brand strategy; b Wuliangye combines the specificity of production processes and the excellent situation of reform and opening up, in order to expand its series of wine Wuliangye market space has created conditions in order to get a huge scale.
The third-step: take the quality of the development of economies of scale and diversification of the road (a trade-oriented, multi-development)
Wine-based enterprises in the industry, based on the quality of the implementation of the diversification and expansion of scale. Concrete steps are :1997-2000, the diversified development of the initial stage; 2000-2005 multi-year phase of the development of stronger; 2005-2010 is a multi-year industry for the first stage in the industry. In 1998, with the formation of Wuliangye and Wuliangye Group Co., Ltd. to market, development of industrial diversification in order to sign onto a formal long-term business development strategy the third step. By the end of 2000 and the second venture, a mainly white wine brewing industry, plastics processing, mold manufacturing, printing, medicine, wine, electronic equipment, transportation, foreign trade, such as the diversified development of the rapidly growing cross-industry enterprise groups.
Wuliangye Group in 2000 made the first successful venture. The face of the new century, China's accession to the WTO, the new situation, in order to ensure Wuliangye Group sustained, healthy development, September 9, 2000, group president of party secretary Wang Guochun the group's ideological and political work to convene a formal meeting a "second pioneering" a new goal, to start the "king of the Chinese wine industry" Towards a blueprint for the new century.
